It has a title and a copy, and can also contain an unlimited amount of buttons underneath.
There can be many different themes, which changes the background and text colours.
With a background fixed to the page, revealing only a small amount as you scroll.
Demonstrating we can use a looping texture here instead of solid colour
The background image can be changed in the CMS, and has different desktop and mobile images. There's also a tint value you can change to make sure the colour of the image doesn't interfere with the text.